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Crisis Management Case Study You are a developer who has bought a large apartment building in the middle of Moscow occupied primarily by elderly people, and you plan to turn it into a luxury hotel. You are going to throw the old folks out so you can do this. The media love this kind of story, and they will likely portray you as a villain. Reporters will ask you why you are throwing the old people out on the street. How might you respond to a reporter's questions? One possible strategy: If you say, Were not throwing old people out, the media will make you look like a liar, as well as a villain. Instead, you might respond, Im glad you asked me if were throwing old people out. It gives me a chance to explain just what we are doing. Not only does each resident have six months rent-free to find new housing, but well give them a six-month extension if they need it. In addition, were helping the residents find new housing, and well pay their moving costs. If someone is willing to do more than this, Id like to meet him. |